Hong Kong’s waste problem is unique in many ways, not only are we producing more waste than our landfills can house but most notably, we have allowed the elderly to shoulder the burden of recycling the city’s vast quantities of cardboard at the expense of their well-being.

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Whilst the city has taken the “out of sight, out of mind” approach, we are achieving change more holistically and aim to shift behaviours toward the underprivileged.

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We collaborate with brands, businesses, organisations and individuals to come up with innovative ideas and ways to recycle waste materials and transform them into new products.

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Our initiatives not only alleviate Hong Kong’s plastic problem but also provide care for elderly “cardboard grannies” and create meaningful jobs for special needs adults; all while educating the public.

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