Transforming Waste, Empowering Lives
where waste finds purpose
At V Cycle, waste is not the end but a chance to redesign the future. Through education, innovation, and collaboration, we transform discarded materials into opportunities that drive change. Our work goes beyond environmental impact by creating meaningful jobs for underprivileged elderly cardboard collectors and individuals with special educational needs. By empowering these communities, we strengthen livelihoods and build a system where sustainability and social equity go hand in hand.
IMPACT highlight
500+
With over 500 collection points spanning Hong Kong and Macau, we’ve harnessed the strength of our network to bring recycling within easy reach for all.
Collection Locations
15,000
kg recyclables collected per month
Each month, 15,000 kg (15 metric tonnes) of mixed recyclables are collected, reflecting the growing commitment to sustainability in our communities.
75
inclusive jobs
We’ve created 75 meaningful jobs, providing opportunities for elderly cardboard collectors and individuals with special educational needs (SEN), fostering inclusivity and support within our communities.
Services
FEATURED SHARED VALUE INITITAIVES
Since 2017, V Cycle has connected brands, organizations, and communities across Hong Kong and Macau to drive a circular economy. We turn waste into purposeful impact. A look at our recent projects:
NATIONWIDE RECYCLING
Half a million bottles have been recycled in 180 Hong Kong stores through the Watsons partnership, demonstrating that targeted education and teamwork enable effective recycling.
Community Green Station Uniform
Full set of uniform for the staff at EPD’s community green stations were made from recycled plastic collected. A clear example of the impact of recycling combined with key stakeholders in Hong Kong
HANDSON VOLUNTEERING WORKSHOPS
HandsOn Hong Kong’s Rethink Plastic corporate volunteering event empowers people through education and hands-on sorting, underscoring the critical role of waste reduction and circularity.
RISE
R . I . S . E
RISE is the action platform of V Cycle, focusing on practical solutions that restore faith in waste recycling, drive innovation, support communities (especially the vulnerable), and educate for long-term change.
Restore
We focus on repairing the damage done—both to the environment and the communities impacted by it. Through recycling initiatives and conscious action, we’re working to return balance to what’s been disrupted. Restoration isn’t quick, but it’s necessary, and we’re committed to the process.
Innovate
The solutions of yesterday won’t solve today’s challenges. That’s why we’re constantly rethinking how waste is managed, repurposed, and valued. Innovation drives everything we do—turning problems into opportunities and reshaping what’s possible for a sustainable future.
Serve
Change isn’t achieved in isolation. We empower individuals and communities by providing the tools, resources, and guidance needed to take meaningful action. Whether it’s through partnerships, volunteer efforts, or shared knowledge, we’re here to make the journey easier, together.
Educate
Knowledge sparks action. We believe in sharing what we know to inspire others to think differently about waste, sustainability, and their role in shaping the future. Through workshops, campaigns, and stories, we aim to make education accessible and impactful.
Collection Locations
Over 500+ collection points intercept waste before it’s lost to landfills or oceans.
health care & beauty care Retailers
Mannings*
Watsons*
Adidas
Fleuria
Gigasport
Lululemon
Marathon
NIKE
Sports & Leisure
Atelier Cologne
Biotherm
Giorgio Armani Beauty
Givenchy
Guerlain
Helena Rubinstein
Kerastase
Kiehl’s
Lancôme
Langham Building**
L’Occitane**
beauty & cosmetic
L'Oréal Paris
Lush
Nuskin
Ralph Laurent
Sephora**
Sofina
Shu Uemura
Tuen Mun Town Plaza**
Yves Saint Laurent Beauté
Valentino
Manulife Place**
Olympian City**
WOO Phase 1**
WOO Phase 2**
WOO 1 (ParknShop)**
Trend Plaza**
Springdate Villas (Fusion)**
Commercial buildings
Supermarkets
Hotels
New World Millennium Hotel
Catalo
Doterra
Friesland Campina
Friso
GNC
Young Living
Health Supplements
FMCG BRands
KAO
P&G
Swire Coca-Cola
Watsons Water
**locations accept multi-brands recyclables
SOCIAL Innovation
Every action counts. Every individual matters.
We believe that purpose has no age limit. By creating meaningful work opportunities for the elderly, we’re redefining what it means to stay active and engaged. Through hands-on involvement in recycling and sustainability efforts, they’re not just intercepting waste—they’re shaping a future where resources are valued, and every contribution makes a difference.
This isn’t charity; it’s empowerment. It’s about giving back dignity, creating impact, and breaking cycles of waste and exclusion.